Verbal Identity
Our verbal identity is our counterpart of our visual identity. Our verbal identity details our approach to using language for all audiences – from social media to employee communications to keynote speeches.
Narrative
What is a Brand Narrative? Our Brand Narratives are brief yet powerful introductions to who we are, what we’re about, how we operate and why we exist. Our narratives can be used as a foundation for guiding how we tell our story. The spoken version can help as you get questions about who we are and what we do.
Written Narrative
Since day one, we’ve been inspired by a bold idea: to pave a new way forward by creating better experiences for how we move. As we begin a new chapter as Enterprise Mobility™, we carry that idea into the future under a unified purpose: Advance the world, one journey at a time – as we fulfill our vision to be the world’s best and most trusted mobility company.
We create ways for people to move, connect and discover that meet their unique and ever-evolving needs. Yet simply getting from A to B has never been our sole focus. We do more than move, we create connections. That’s what defines us. It’s the culture of service that shines through every experience, and the trust that is built and deepens through every journey that moves us all forward.
Spoken Narrative
It is important to note that our Spoken Narrative is not a script. It is not meant to be read word for word. That would make us sound like robots. Instead, think of it like a map for a conversation.
- I work for Enterprise Mobility. We are a global team with 90,000 team members employed throughout the world.
- We are known for our rental business, but our solutions span nine different mobility offerings serving the needs of consumers, businesses and governments.
- We’re always evolving yet our motivations remain constant. Creating people-first mobility experiences and strengthening our communities one neighborhood at a time.
- It all connects to our purpose to advance the world, one journey at a time.