Digital Channels

Use the guidance outlined in this section to advocate for and bring the Enterprise Mobility brand to life across digital channels.

The term “social media” is broad, but for purposes of this policy it includes social networking platforms (e.g., Facebook, Snapchat, Instagram, LinkedIn, Reddit), blogs, and content-sharing sites (e.g., Youtube), that promote conversations over the internet.

Social media has become an important method of communicating with friends, business customers, partners and the community. We invite employees to engage with the organization online and bring forth original ideas about our brands into the social space. To employees, we say get creative and be yourself – we want you to feel excited and equipped to use your own voice and authentic presence to highlight the organization and your experience(s). Many good things can come from sharing online – you might even have your content featured on our brand accounts!

Choosing to participate in the social discourse around our community and business provides numerous benefits such as being able to build a reputation as a thought leader or simply staying connected to the organization’s network. Whatever your motivations may be, we ask that all employees adhere to the following guidelines (and those outlined in the Code of Conduct) so that we can protect our employees and put our best foot forward on social media as an organization.

• Share good news. Share business news, including marketing/loyalty promotions, new locations openings, job openings, charitable donations and the like. Feel free to share your personal successes and/or stories as they relate to the organization from your personal accounts or in Haiilo – we want to see what excites you and would love to be a part of your experiences.
  
  
• Build relationships. Leverage social media channels, such as LinkedIn, to connect and build one-to-one relationships with business customers, colleagues and partners.
  
  
• Be responsible. Be respectful. Always treat colleagues, customers, partners and competitors with respect.
  
  
• Advocate. We encourage you to create posts that add value to any business-related conversation by promoting Enterprise Mobility’s fundamental values and helping improve or sell our products and services. A reminder that your own stories and experiences are important as well and help build the culture of Enterprise Mobility – this is also a great way of adding value to the conversation.

• Identify yourself. Disclose who you are and your affiliation with Enterprise Mobility when you are engaging in conversations relating to the business. In most cases, the disclaimer should make clear that all views are your own and independent from Enterprise Mobility and/or the brand/business line (eg. Enterprise, National, or Alamo). This disclaimer can be added directly to your post either in text or by using #Iwork4Enterprise or in your social media account’s public bio.
  
  
• Use relevant tags and hashtags in your post to increase discoverability and link your content back to owned channels. 

• All social media accounts and online communications representing the Enterprise Mobility brand should be corporate-owned channels only. Use of the Enterprise Mobility social profile image and name in either personal or group accounts is prohibited.
  
  
• Don’t create personal accounts using identifiable organization branding such as brand name and logo, or anything else that may lead others to interpret the account as an official brand channel.
  
  
• Don’t share proprietary data, trade secrets, internal reports or other confidential information (including customer details, screenshots of reservations, logos, ARMS®, business performance, etc.).
  
  
• Don’t spread false information, rumors or misleading claims about Enterprise Mobility, our brands, our products, services, partners or competitors.
  
  
• Don’t respond to online customer comments or complaints about the business, brands or industry — we have a dedicated team of customer service specialists who will monitor and address such issues. Please redirect all complaints to [CONTACT].
  
  
• Don’t use another person’s or company’s property — such as images, logos or trademarks — unless you have specific permission.

• You might inadvertently contradict what the corporate office is telling media outlets, or risk legal and/or HR issues if you post private customer or employee information, for example.

• There are social media monitoring requirements to ensure consistent responses to customer service issues/complaints. When not followed, there is the possibility for an increase in frustrated customers because they don’t see an immediate response.

• Turnover and password management are challenges. For example, who will take over if an employee is transferred and how will we keep the passwords secure to prevent them from getting in the wrong hands?

Since we ask that employees do not create any personal accounts or post on behalf of the organization, if you do have any content ideas for corporate-owned channels, we encourage you to submit your ideas to [CONTACT]social@em.com for review.

If you feel you’ve made a mistake, call your supervisor right away. If a member of the media contacts you, please refer them to Corporate Communications at reporterinquiries@ehi.com or 855-298-0346 (toll-free) or 314-512-2299. Your cooperation in referring media inquiries to the appropriate channel allows us to stay one step ahead of protecting our brand and our workers. Thank you.

Depending on which platform you plan to post to, there are best practices to follow. Check out the following for some tips on how to get started. And, if you’re still unsure about engaging with the company organization from your personal social media accounts, we welcome you to participate in and share ideas on our employee social advocacy tool, Haiilo, where you can hone your thought leadership and content creation skills internally. 

Instagram is the ultimate photo and video sharing platform. Instagram is home to various content styles ranging from lifestyle to highly produced entertainment. Developing a distinct style in your content creation will help you break through the noise online and potentially grow your audience.

Not sure what to post? Here are some thought-starters for content that is native to the platform.

• Highlights from a work event as an IG Carousel post
• Shout out a marketing promotion that you are particularly excited about and provide a direct link via an IG Story sticker
• If there was an announcement made recently from a corporate-owned channel, IG Stories can be used to amplify that content via reposting.
• Employee day-in-the-life as an IG Story

Make sure that the content you create follows Instagram’s community guidelines.

Facebook is one of the longest-standing social networking platforms, and it’s helpful to note that with a longer history, the demographic using the platform skews older than many other social media networks. Therefore, something that you see trending on Instagram or TikTok may not work for an audience on Facebook. When creating your own posts, we encourage you to think about its shareability, from the asset itself to where you post it – whether it's to your own feed where you think it’ll resonate best with your friends and family, or, to a specific Facebook group where the topic matter is more focused.

Not sure what to post? Here are some thought-starters for content that is native to the platform.

• Highlights video of a work event featuring various co-workers

• Multi-Image post of how you (or your friends/family if applicable) benefitted from using Enterprise Mobility services while on vacation
  

Make sure the content that you create follows Facebook’s community standards.

LinkedIn is a professional networking site meant to connect various working professionals and resources. While users on the platform have leaned more heavily into personal storytelling LinkedIn prioritizes “knowledge and advice” posts.

Not sure what to post? Here are some thought-starters for content that is native to the platform.

• POV on where you think the mobility industry is headed (and how Enterprise Mobility and/or its brands play a role in that future) as an article post

• Create a highlight reel of your team’s successes over the quarter or year as a video

• Use captivating visuals and text in a Carousel post to demonstrate how to find and use an Enterprise Mobility service.

Make sure that the content you create follows LinkedIn’s user agreement.

Use the links below to download banner images that can be used on your LinkedIn profile as well as instructions on how to accurately list Enterprise Mobility as your employer on LinkedIn.

Download LinkedIn Guidance (.PDF)
Download Banner Images

Hashtags and tags are great ways to link your content back to Enterprise brands. When it comes to hashtag usage on social media, it’s usually best practice to use no more than three hashtags total. For example, you might use the hashtags #Iwork4enterprise and #enterprisemobility, and, if you work for a specific brand, you can add in #enterprise, #alamodrivehappy or #nationalcarrental and their respective account tags. As for account tags, be sure that you’re using the correct ones – there may be small differences in the handles across platforms, so it’s always worth a double check.

List of Tags and Hashtags for Each Priority Platform